Only 2% of millennials switch the channel during ads, yet they demonstrate very low memorability rate. Their purchasing is stimulated by the promos, yet this […] Read More
Tag: out-of-home advertising
Seeing an UFO while waiting for a bus or doing grocery shopping at an underground station – with new technology, these are quite trivial things […] Read More
With the rapid growth of digital technologies and advertising in particular, many people predicted the decline of the traditional OOH ads as outdated and ineffective. […] Read More