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Tag: out-of-home advertising

millennials
Insights, Tips / March 22, 2018

Advertising to Millennials: How to Do it Right?

Only 2% of millennials switch the channel during ads, yet they demonstrate very low memorability rate. Their purchasing is stimulated by the promos, yet this […] Read More

augmented-reality
Insights, Video marketing / March 13, 2018

Augmented Reality in OOH Advertising: Where Fantasy and Tech Meet

Seeing an UFO while waiting for a bus or doing grocery shopping at an underground station – with new technology, these are quite trivial things […] Read More

psychology-of-advertising
Insights / March 2, 2018

Psychology of Out-of-Home Advertising: What Makes It So Powerful

With the rapid growth of digital technologies and advertising in particular, many people predicted the decline of the traditional OOH ads as outdated and ineffective. […] Read More

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