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Category: Tips

pomylky
Tips / July 31, 2018

6 Frequent OOH Advertising Mistakes That Are Easy to Avoid

Out of home advertising is often mistakenly associated only with roadside billboards, while there’s a lot more to it than that. Similarly, advertisers often stumble […] Read More

Tips / June 7, 2018

Top 5 Advertising Books You Cannot Afford to Miss

Whether you’re in advertising business already, or just planning on entering the industry, looking to start your own ad agency or become an ad entrepreneur, […] Read More

zovnishniya-reklama
Tips / June 1, 2018

4 Do’s for Impressive and Effective OOH Campaigns in 2018

According to a recent Magna Global studies, OOH advertising revenue is about to increase by 3% in 2018. The number doesn’t sound impressive at all […] Read More

reklama
Tips / April 16, 2018

Banned Ads: Tips How Not to Get into Trouble

Advertisers typically go great lengths in order to find and follow best practices for getting outstanding results from their campaign. If you’re one of them, […] Read More

multysensorna-reklama
Insights, Tips / April 5, 2018

Multisensory Advertising: Immersing The Senses for WOW Effect

Advertisers and marketers are faced with a challenge that gets more and more complicated – “buying” fractions of the consumers’ attention. Since visual information is […] Read More

advertising-automatization
Insights, Tips / March 28, 2018

Automation in OOH Advertising: Real, Helpful and Evolving

Out-of-home (OOH) spendings are predicted to grow almost 12% by 2020 – which means, faster than other traditional media. OOH has great prospects and is […] Read More

millennials
Insights, Tips / March 22, 2018

Advertising to Millennials: How to Do it Right?

Only 2% of millennials switch the channel during ads, yet they demonstrate very low memorability rate. Their purchasing is stimulated by the promos, yet this […] Read More

social-media
Insights, Tips / March 6, 2018

Social Media and OOH Advertising: Opposites Attract

In the world of advertising, there are two smaller “divisions” that are typically seen and utilized as totally separate – social (digital) and out-of-home ads. […] Read More

reklamna-kampaniya
Tips / February 16, 2018

The ABCs of Starting an Advertising Campaign for Beginners (Part 2)

As promised, we continue our series on launching an ad campaign (part 1 is right here). Once you’ve decided what are your goals, the message, […] Read More

reklamna kampaniya
Tips / February 12, 2018

The ABCs of Starting an Advertising Campaign (Part 1)

Often, the very thought about running an advertising campaign on their own is so discouraging that business executives or owners prefer spending huge sums on […] Read More

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