Today’s post is different from the content we typically publish, but it doesn’t make it less interesting. So, we are going to deal with overviews […] Read More
Category: Insights
“All people hate ads” – would you, as a consumer, argue with the statement? We are used to this view, but what if you learned […] Read More
Can you name a commercial advertising a bank or another serious institution that you liked? In most probability, the answer is “No” (if not, you […] Read More
What’s the relationship between art and advertising? Is advertising an art? – These are the questions that ignite heated debates and spur lots of arguments. […] Read More
Although the term “neuromarketing” seems to be something very scientific and extremely complicated, it’s, in fact, nothing more than a new technology. It was “born” […] Read More
Advertisers and marketers are faced with a challenge that gets more and more complicated – “buying” fractions of the consumers’ attention. Since visual information is […] Read More
No matter whether you are an advertiser or a media owner willing to sell your advertising space, it certainly will do you good to learn […] Read More
Out-of-home (OOH) spendings are predicted to grow almost 12% by 2020 – which means, faster than other traditional media. OOH has great prospects and is […] Read More
Typically, ads are very unwelcome among the consumers, being perceived as distractions, manipulations or a waste of time. But nevertheless, advertising is a must for […] Read More
Only 2% of millennials switch the channel during ads, yet they demonstrate very low memorability rate. Their purchasing is stimulated by the promos, yet this […] Read More