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Category: Insights

reklama-v-ukraini
Insights / July 30, 2018

Global Digitalization: Advertising in Ukraine vs. the World

Today’s post is different from the content we typically publish, but it doesn’t make it less interesting. So, we are going to deal with overviews […] Read More

reklama
Insights / June 4, 2018

What Are the Most Annoying Ads: Stats, Reasons and Tips

“All people hate ads” – would you, as a consumer, argue with the statement? We are used to this view, but what if you learned […] Read More

neseryiozna-reklama
Insights / June 4, 2018

How to Get Your Ad Talked About: Unexpected Campaigns for Serious Businesses

Can you name a commercial advertising a bank or another serious institution that you liked? In most probability, the answer is “No” (if not, you […] Read More

advertising-as-an-art
Insights / May 21, 2018

Is Advertising an Art? Examples of Legendary Adverts

What’s the relationship between art and advertising? Is advertising an art? – These are the questions that ignite heated debates and spur lots of arguments. […] Read More

Insights / May 7, 2018

Neuromarketing: How Famous Brands Get Deepest Customer Insights Possible

Although the term “neuromarketing” seems to be something very scientific and extremely complicated, it’s, in fact, nothing more than a new technology. It was “born” […] Read More

multysensorna-reklama
Insights, Tips / April 5, 2018

Multisensory Advertising: Immersing The Senses for WOW Effect

Advertisers and marketers are faced with a challenge that gets more and more complicated – “buying” fractions of the consumers’ attention. Since visual information is […] Read More

filmy-pro-reklamu
Insights / April 2, 2018

6 Lessons of Advertising and Marketing from Movies

No matter whether you are an advertiser or a media owner willing to sell your advertising space, it certainly will do you good to learn […] Read More

advertising-automatization
Insights, Tips / March 28, 2018

Automation in OOH Advertising: Real, Helpful and Evolving

Out-of-home (OOH) spendings are predicted to grow almost 12% by 2020 – which means, faster than other traditional media. OOH has great prospects and is […] Read More

Insights / March 27, 2018

Brilliant Ads That Make The World a Better Place

Typically, ads are very unwelcome among the consumers, being perceived as distractions, manipulations or a waste of time. But nevertheless, advertising is a must for […] Read More

millennials
Insights, Tips / March 22, 2018

Advertising to Millennials: How to Do it Right?

Only 2% of millennials switch the channel during ads, yet they demonstrate very low memorability rate. Their purchasing is stimulated by the promos, yet this […] Read More

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ad campaign advertising advertising campaign augmented reality banned ads business commercials guerilla marketing millenials multisensory marketing neuromarketing online advertising out-of-home advertising psychology of advertising social media technology Додаткові налаштування Синхронізація Стиль рекламних площ Текстові стрічки

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