The most popular variants of placing video ads are Internet, TV, public transport (LCD screens), LED billboards by the road in high traffic spots and digital screens in venues with lots of traffic or...

The only way you are ever going to find out what works best for your business or product is by testing different advertising mediums and messages. Nevertheless, it doesn’t mean you should just do...

Since it first appeared advertising has never been just a means of providing information about a certain product or service. Neither did it employ plain persuasion in order to gain new customers. The point...

“Advertising is a contest for people’s attention” Seth Godin Some people still believe that great products don’t need advertising, as happy customers’ recommendations are the best “ads”. Still others don’t understand why they should...

Technology development is rapidly changing the lives of individuals and entering virtually every sphere of business. The face of advertising is significantly influenced by the latest technological innovations that are being applied in order...

Did you know that according to a recent campaign by OAAA, out of home advertising has been proved to be a 100% viewable medium? This percentage looks even more impressive when you compare OOH...

“Out of home ads are so old school – everybody is going online, and this is where ads should be placed too”- it is one of the huge misconceptions that can cost companies millions...

Whether for a media buying company, or an independent digital signage network operator, the process of finding customers and leasing their outdoor and indoor media carriers and ad faces tends to be quite complex....

Today, there are few businesses that aren’t investing in advertising. Companies are spending billions of dollars for ads campaigns, realizing the great potential they provide. Advertising presents an excellent opportunity to appeal to multiple...