“All people hate ads” – would you, as a consumer, argue with the statement? We are used to this view, but what if you learned […] Read More
Can you name a commercial advertising a bank or another serious institution that you liked? In most probability, the answer is “No” (if not, you […] Read More
What’s the relationship between art and advertising? Is advertising an art? – These are the questions that ignite heated debates and spur lots of arguments. […] Read More
Although the term “neuromarketing” seems to be something very scientific and extremely complicated, it’s, in fact, nothing more than a new technology. It was “born” […] Read More
No matter whether you’re a B2B or a B2C company, your digital advertising channels extend to Facebook, Twitter, Instagram, Google Adwords, PPC etc. All of […] Read More
Even if you’re unaware of the latest video stats (Facebook video posts have increased by 94% a year in the USA, and featured 100% growth […] Read More
Advertisers and marketers are faced with a challenge that gets more and more complicated – “buying” fractions of the consumers’ attention. Since visual information is […] Read More
No matter whether you are an advertiser or a media owner willing to sell your advertising space, it certainly will do you good to learn […] Read More
Out-of-home (OOH) spendings are predicted to grow almost 12% by 2020 – which means, faster than other traditional media. OOH has great prospects and is […] Read More
Typically, ads are very unwelcome among the consumers, being perceived as distractions, manipulations or a waste of time. But nevertheless, advertising is a must for […] Read More