Even if you’re unaware of the latest video stats (Facebook video posts have increased by 94% a year in the USA, and featured 100% growth […] Read More
Even if you’re unaware of the latest video stats (Facebook video posts have increased by 94% a year in the USA, and featured 100% growth […] Read More
No matter whether you are an advertiser or a media owner willing to sell your advertising space, it certainly will do you good to learn […] Read More
Typically, ads are very unwelcome among the consumers, being perceived as distractions, manipulations or a waste of time. But nevertheless, advertising is a must for […] Read More
Only 2% of millennials switch the channel during ads, yet they demonstrate very low memorability rate. Their purchasing is stimulated by the promos, yet this […] Read More
Seeing an UFO while waiting for a bus or doing grocery shopping at an underground station – with new technology, these are quite trivial things […] Read More
In the world of advertising, there are two smaller “divisions” that are typically seen and utilized as totally separate – social (digital) and out-of-home ads. […] Read More
With the rapid growth of digital technologies and advertising in particular, many people predicted the decline of the traditional OOH ads as outdated and ineffective. […] Read More
When you think of a billboard, what comes to your mind? Typically, a big poster or a collection of posters that alternate, somewhere at the […] Read More
Did you know that Chevrolet Nova sold very poorly across the Spanish-speaking countries until it was found out that “No va” means “Doesn’t go” in […] Read More